| So what do you do if your company is on a hiatus?: Making Adventure Out of Limitations |
| Written by Maggie Pagratis | |||
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So what do you do if you have a company that's on a hiatus? Nothing is moving, the employees seem to be unmotivated, no new projects, the market is stagnant and therefore no new clients in sight. Well, you can either sit back and accept the limitations, or you can tackle the situation full force—as did a boss I had once. This no new business nonsense was not for him. He decided, therefore, to create a magazine. Yes, a magazine from scratch. Like that, he figured, he would advertise his company on his own terms. He would create the content and the container and make it so beautiful, so scrumptious, so impeccable that it would surely attract new clients. He would impress. He would take a molehill and turn it into a mountain, a spectacular one. Here he was, with a decision in hand and no experience or expertise. But determination would suffice, as it had many times before in his life. He would hire the right people—and make it happen. And he did. He built it, one part at a time. Now, he climbs to the top, feeling the leaves rustling and stroking his cheeks, and when he reaches the summit, he looks around, and it is glorious and high as Jack's beanstalk. Did the company succeed? Did it rise above the hiatus and turn into something new? Who knows...he's having too much fun climbing the mountain, holding a golden goose. He never came back down, see...
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